Brand Guidelines
Version 1.0, last updated 1-30-19
Version 1.0, last updated 1-30-19
Reference this guide when making any materials promoting or involving The Burl.
The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.
The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.
The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with The Burl.
Contact cannon@theburlky.com with any questions or concerns. We’re here to help.
Click here to download the full walkthrough of our brand guidelines. It covers logos, colors, fonts, and usage examples.
Download Visual Guidelines
Download:
Download:
Download:
Download:
Download:
Download:
Download:
Download:
Download:
Download:
Download:
Download:
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: #000000
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
RGB: 160, 47, 49
CMYK: 25, 93, 83, 20
HEX: #A02F31
RGB: 98, 99, 99
CMYK: 61, 52, 52, 22
HEX: #626363
RGB: 85, 144, 204
CMYK: 67, 35, 0, 0
HEX: #5590CC
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: #000000
RGB: 173, 209, 55
CMYK: 37, 0, 99, 0
HEX: #ADD137
RGB: 242, 97, 34
CMYK: 0, 58, 100, 0
HEX: #F26122
RGB: 85, 144, 204
CMYK: 67, 35, 0, 0
HEX: #5590CC
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
